A regular survey provides dry figures, while ChatGPT provides a synthesis based on texts from the internet. InterviewDNA provides insights from real people that are now available to everyone. An empathetic AI moderator conducts in-depth interviews, clarifies details, asks leading questions, and helps reveal the respondent's motivation. As a result, you get a vivid picture of needs and specific recommendations, rather than generalised answers.
When you rely solely on numbers or the ‘smart guesses’ of algorithms, you risk:
- launching products that no one is waiting for,
- spending months and budgets on hypotheses that haven't been tested with real people,
- missing key pain points of your audience, which allow your competitors to win the market.к.
With InterviewDNA, you get a direct connection to consumers: test ideas before launching them, find new growth points, and reduce the risk of costly mistakes. It's not just an interview — it's saving tens of thousands of pounds and months of work, because your decisions are based on the real voices of your audience.